Executive Marketing | Strategy & Growth Leadership
For over 30 years, I’ve built brands, scaled startups, and led transformation at the intersection of strategy, marketing, and operations. My work spans neurotechnology, medical devices, telecommunications, government contracting, and global events like the Olympic Games. Whether inside Fortune 100 companies or early-stage ventures, I’ve navigated B2B, B2C, B2B2C, and B2G markets with equal parts strategic vision, operational rigor, and executional grit.
I am more than a marketing leader. My experience extends across the responsibilities of a Chief Marketing Officer, Chief Strategy Officer, Chief Operating Officer, VP of Marketing, and VP of Business Development. I’ve led rebrands, built go-to-market strategies, developed investor narratives, negotiated contracts, and expanded global distribution networks. I know how to align teams, clarify direction, and build systems that deliver measurable growth and market credibility.
At the core of my work is the belief, “If there’s a will, there’s a way” through leadership, systems, and momentum. Whether it’s rebuilding a department, guiding commercialization strategy, or executing a $12M Olympic branding program, I bring the perspective and resilience needed to turn complexity into clarity and vision into results. If you’re looking for someone who brings sharp perspective, cross-industry insight, and a “let’s figure it out” approach—I’m glad you’re here.
Professional Experience
Rejuvatek Medical, Inc. (phase II) – Vice President, Marketing | 2023–Present
Rejuvatek Medical is non-laser tattoo removal systems and regenerative health technologies.
Brought back to rebuild the marketing department, reestablish brand direction, and lead commercialization strategy. Focused on efficiency, global expansion, and investor readiness.
- Directed complete rebrand, splitting one brand into two specialized identities.
- Reduced cost-per-lead by 59% while increasing digital visibility by 200%.
- Built go-to-market strategies, investor decks, and board-level materials.
- Expanded global distribution, onboarding Australia and Sweden.
- Guided team through competitor legal challenges, neutralizing litigation risks.
Blackrock Neurotech – Director, Marketing | 2017–2023
Blackrock Neurotech is the global leader in brain-computer interface (BCI) technology, advancing human research since 2004 and enabling commercial pathways for medical applications.
Tasked with transitioning a pioneering BCI company from research legacy to commercial readiness. Rebranded, repositioned, and built strategic platforms for growth.
- Directed a company-wide rebrand and created a new digital presence.
- Collaborated with regulatory teams to support FDA Breakthrough Device Designation applications.
- Served on a cross-functional team that outlined commercialization pathways for the NeuroPort and NeuroPlex platforms.
- Co-developed and supported investor materials that helped secure millions in capital funding.
- Advised on branding, website development, and project management for the BCI Pioneers Coalition.
- Directed PR strategy and media outreach to build brand visibility.
Rejuvatek Medical Inc. (Phase I) – Director of Marketing | 2010–2014
Rejuvatek Medical is non-laser tattoo removal systems and regenerative health technologies.
Foundational member built licensing, branding, distribution, and go-to-market initiatives that positioned the company for both consumer adoption and international growth.
- Established global distribution partnerships in the U.S., Australia, and Sweden.
- Directed brand strategy, fulfillment, and regulatory support to support licensed locations.
- Oversaw distributor onboarding and developed marketing collateral for market entry.
- Secured 1st Place in A&E Network’s “Project Startup,” bringing national visibility to the company.
Numena Medical – Director of Marketing | 2010–2014
Numena Medical (Chondrogenesis) is a medical device startup developing laser-assisted and orthotic otoplasty technologies for correcting protruding ears.
Foundational Member, played a key role in shaping the company’s commercialization strategies for novel otoplasty medical technology. I directed brand development, early investor outreach, and product positioning while supporting intellectual property strategy.
- Awarded three U.S. patents for novel otoplasty medical technologies (9,173,762, 9,439,731, & 9,474,910).
- Created licensing, branding, radio advertising campaigns, and investor strategies for commercialization.
- Directed development of marketing assets, and early-stage investor presentations.
Turner Telecommunications – VP, Marketing, Sales & Business Development | 1999–2010
A specialized telecommunications consulting firm that provided network development, billing reconciliation, and contract management services to enterprise clients. The company focused on optimizing telecom operations and uncovering financial discrepancies.
Led B2B and B2G business development, sales, and marketing.
- Secured $350K in recurring B2B contracts.
- Conducted audits of billing systems, uncovering and recovering $4M in over-billing discrepancies.
- Directed proposal development and contract negotiations for large-scale telecom projects and government contracts.
- Designed and implemented business development strategies that expanded the company’s client base.
Additional Experience
Allana Buick & Bers – Marketing Director
ABBAE is an engineering consultancy specializing in building envelope systems, construction management, and forensic investigation services.
Led marketing and proposal strategy for engineering and construction consulting firm.
- Directed business development and proposal marketing for engineering consultancy.
- Designed RFP processes and client marketing tools supporting major contract wins.
The Shaw Group – Marketing Proposal Manager
A Fortune 500 engineering and construction management company delivering large-scale infrastructure and government contracting projects.
Overhauled proposal and RFP systems for federal contracting in construction management.
- Helped secure nearly $600M in government contracts.
- Directed proposal strategy, design, and execution.
Salt Lake 2002 Olympic Winter Games – Sr. Graphic Production & Installation Manager
The organizing committee responsible for delivering all branding, operations, and event management for the globally broadcast Olympic Games.
Directed the $12M “Look of the Games” program, overseeing design, production, and installation across 15 venues.
- Project Managed the production, installation, and removal of 20,000+ “Olympic” branded elements.
- Produced iconic 120’ x 50’ skyscraper banner in 30 days for “500-Day Countdown Celebration”.
SOS Staffing Services – Marketing Manager
A leading nationwide staffing firm with more than 150 branch offices, representing 10 brands, throughout the United States.
Directed marketing for headquarters and 12 subsidiaries, building unified campaigns and brand identity.
- Oversaw corporate and subsidiary branding and marketing ensuring consistency and visibility across business units.
- Developed marketing collateral and advertising strategies tailored to regional and industry-specific staffing needs.
- Coordinated with regional managers and branch offices to deliver local market support while maintaining a cohesive national brand presence.
Orbtek Medical, Inc. – Marketing Coordinator / Product Development / Networking
An early-stage medical device company focused on corneal diagnostics and topography. Acquired by Bausch & Lomb.
Due to the startup environment, I held three roles simultaneously.
- Built marketing collateral, branding assets, and go-to-market materials to support sales.
- Managed trade show preparation and vendor communications, ensuring professional presentation of the brand.
- Collaborated with R&D on product calibration devices, color scales, error tracking, and design input for usability.
- Built TCP/IP network, email server, and HTML website.