Director, Marketing

November 2017 to November 2023

At Blackrock Neurotech, the global leader in brain-computer interface technology, I led a comprehensive rebrand that repositioned the company from a research legacy into a commercial-ready enterprise. I directed a new website, investor narratives, and brand platforms that connected Blackrock’s role in the Braingate consortium to a future in patient-ready neurotechnology. As part of a cross-functional team, I helped outline commercialization pathways for the NeuroPort and NeuroPlex platforms, ensuring alignment between regulatory, technical, and market strategies.

I also co-developed and supported investor materials that helped secure millions in capital funding, and advised on branding, website development, and project management for the BCI Pioneers Coalition, creating a new platform for thought leadership within neurotech. Beyond strategy, I managed PR firms, led communications efforts, and built the structure for digital campaigns, investor outreach, and events. My contributions gave Blackrock the presence and credibility needed to bridge groundbreaking research with commercial application.

Visual Strategy